For sending your message an identifier for keyword usage works well in the two way messaging system. Up to seven characters can be used in the keyword. As per your need related to the business a relevant word, the name of the company or the name of the brand can be used in an abbreviated form in the keyword usage.
For setting the keyword the responses of the following kinds are supported by the short long code used for the sake of business promotion. In the forwarding with a response, that is static method for the keyword, a response is received and forwarded to the URL of the customer. After this configuration of a static response occurs, it is sent to the subscribers.
In the responses received from the URL, the messages are forwarded to the URL of the customer and the response is sent to the subscriber. This system is commonly used by banks. In the response involving simple messages, against the keyword a response that is static is set which on every received SMS is then forwarded to the concerned subscriber. Setting of no static message is done in the simple URL forwarding system. The keyword's hit is sent directly to the exposed URL. For two-way messaging the short long code can be used.